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	<title>tomhubbardgreen.co.uk</title>
	<link>http://tomhubbardgreen.co.uk</link>
	<description>Ads, social media, games, design &#38; technology</description>
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		<title>EU privacy/cookie law and analytics tracking &#8211; what do you need to do?</title>
		<description><![CDATA[Some new advice from the ICO on the EU privacy law landed yesterday so after some discussion on Twitter and Google Help, I thought I would collect the current advice on getting your site ready for the new laws that come into affect on 26 May 2011. For analytics tracking using cookies (Google Analytics, for [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2011/05/10/eu-privacycookie-law-and-analytics-tracking-what-do-you-need-to-do/</link>
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		<title>So what did the Red Cross get from Twitter for $100,000?</title>
		<description><![CDATA[On Wednesday the American Red Cross used a promoted trend on Twitter to advertise their Red Cross Month. The price of obtaining a promoted trend has fluctuated recently but the going rate seems to be somewhere between £60,000 and £90,000 per day. This is a lot of money for a charity to spend on just [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2011/02/23/so-what-did-the-red-cross-get-from-twitter-for-100000/</link>
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		<title>Another minimalist film poster: &#8216;Control&#8217;</title>
		<description><![CDATA[Following up from my Social Network and Hackers minimalist film posters I had a go at another one for another of my favourite films, Control.]]></description>
		<link>http://tomhubbardgreen.co.uk/2011/02/22/another-minimalist-film-poster-control/</link>
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		<title>Minimalist film poster designs</title>
		<description><![CDATA[Inspired by these minimalist film posters I had a go myself at creating something for two of my favourite films: The Social Network and Hackers.]]></description>
		<link>http://tomhubbardgreen.co.uk/2011/02/17/minimalist-film-poster-designs/</link>
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		<title>Why Radiohead need to nail digital distribution</title>
		<description><![CDATA[This article was published in February 2011 on ORG Zine. Yesterday Radiohead announced that they were releasing their new album, 'The King of Limbs', on digital download on Saturday 19 February. Moving away from the pay-what-you-want pricing model of 'In Rainbows' they are offering their new album for £6 as well as £30 for a [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2011/02/15/why-radiohead-need-to-nail-digital-distribution/</link>
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		<title>Not for profit thoughts on the new Facebook Pages</title>
		<description><![CDATA[We just enabled the new look Facebook pages for Alzheimer's Society and have been playing around with it this morning. I like the new design but there are some issues for charities that are going to have to be overcome. Let’s look at the good and the bad. The good 1. Post everywhere as the [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2011/02/11/not-for-profit-thoughts-on-the-new-facebook-pages/</link>
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		<title>My top 5 tips for social media (and how not to do it)</title>
		<description><![CDATA[1. DON'T spam AwesomeBrand posted ‘Have you seen our new shaver? It’s got 10 blades. That’s 5 more than 5!’ 1 minute ago AwesomeBrand posted ‘We’re loving the smooth shave of our new smooth shaver. Join us on our Facebook page to tell us how much you love it!’ 2 minutes ago AwesomeBrand posted ‘Our [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2011/02/04/my-top-5-tips-for-social-media-and-how-not-to-do-it/</link>
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		<title>Amazon&#8217;s Black Friday social media fail</title>
		<description><![CDATA[At the time of writing, the second morning of amazon.co.uk's Black Friday promotion, the online retail giant's social media presences are being besieged by irate shoppers. People are angry, confused and vowing never to shop with Amazon again. What went wrong and how can you save your business from a similar fate? Let's find out. [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2010/11/23/amazons-black-friday-social-media-fail/</link>
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		<title>The keyword holy grail: your users</title>
		<description><![CDATA[What are the most important keywords for your site? Take a look in your analytics and you’ll find a very comprehensive list of keywords that people used to find your content. So these are your important keywords right? Wrong. Those keywords aren’t the terms you can use to shape your content because it’s your content [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2010/09/27/the-keyword-holy-grail-your-users/</link>
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		<title>Brave and stark &#8211; Eminem&#8217;s new album artwork</title>
		<description><![CDATA[This is the first of what I hope will be lots of future thoughts on design landing on my blog. The inspiration is the cover of Eminem's new album, Recovery, which is breaking the hip-hop trend for busy album covers and complicated fonts to deliver a sparse, clean and challenging piece of artwork. The theme [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2010/06/14/brave-and-stark-eminems-new-album-artwork/</link>
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		<title>I&#8217;m number one in the SERPS. Should I still buy PPC ads?</title>
		<description><![CDATA[This is the question I set about answering in my capacity as E-marketing Executive for Alzheimer's Society. We were the first natural result for a number of search terms that we were also buying PPC ads for. I wanted to know what the effect of turning these ads off would be (both in terms of [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2010/06/02/im-number-one-in-the-serps-should-i-still-buy-ppc-ads/</link>
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		<title>Advertising wants you to lie to your girlfriend</title>
		<description><![CDATA[The Argentinian beer manufacturer Andes has taken it upon itself to remedy a problem as old as alcohol itself. Both personal experience and lazy pop psychology tells us that men go out drinking less after they get a girlfriend because their better halves don't approve of their man's drunken excesses. To bring this fledgling demographic [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2010/02/15/advertising-wants-you-to-lie-to-your-girlfriend/</link>
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		<title>Doritos &amp; Guitar Hero&#8217;s &#8216;Alan&#8217; &#8211; The best ad of 2009</title>
		<description><![CDATA[In 2009 there was one ad that dominated the awards and impressed consumers and critics alike. It was, of course, the behemoth of Compare The Meerkat that rightly deserved all of its praise for a fantastic campaign that was funny, engaging and, most importantly, put a new spin on the uninspired dirge of comparison site [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2010/01/27/doritos_guitar-hero-alan-the-best-ad-of-2009/</link>
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		<title>2009: The 3 ads I hated that everyone else loved</title>
		<description><![CDATA[As a preface I'd like to point out that I'm not saying that these ads were bad campaigns. They weren't. In fact, they were all phenomenally successful. But I still hate them. 3. The Skoda Cake Car Oh my god it's a car made of cake! Yeah, it's a car made of cake. And that's [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2010/01/19/2009-the-3-ads-i-hated/</link>
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		<title>Top 5 tips for protecting your data online (and getting an imaginary pet dog)</title>
		<description><![CDATA[5. Use your imagination Lots of sites are still using bad security questions and it's an easy way to get your account swiped. Common questions like 'what is the name of your pet?' and 'what is your mother's maiden name?' are actually pretty easy to get the answers to. Friends with your mum on a [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2010/01/12/top-5-tips-for-protecting-your-data-online/</link>
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		<title>How I hacked my own life</title>
		<description><![CDATA[Inspired by Evan Ratliff's outstanding article, Vanish, in which he tried to hide from an international crew of internet detectives for 30 days, I decided to investigate just how much I could discover about myself using only the free array of services that the web has to offer. The quest begins .. I allowed myself [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2010/01/05/how-i-hacked-my-own-life/</link>
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		<title>&#8216;Dixons: The last place you want to go&#8217; parodied by Big Al&#8217;s Creative Emporium</title>
		<description><![CDATA[Last month I wrote about Dixons' 'honest' tube ads that claimed that people went to department stores for advice and customer service but came to Dixons for a good price. I thought that the ads were probably too big a gamble for Dixons (Craig Inglis, head of brand communication at John Lewis, seemed as surprised [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2009/10/26/dixons-the-last-place-you-want-to-go-parodied-by-big-als-creative-emporium/</link>
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		<title>How Ricky Gervais wrote Coke their best ever ad</title>
		<description><![CDATA[The new Ricky Gervais film, The Invention of Lying, casts the comedian as a man who invents lying in a world where everyone else can only tell the truth. Although it deals with various themes one of the film’s best jokes is the way it portrays big brand advertising in a world where marketing exists [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2009/10/13/how-ricky-gervais-wrote-coke-their-best-ever-ad/</link>
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		<title>Lego augmented reality kiosk is AR at its best</title>
		<description><![CDATA[Lego, and augmented reality company Metaio, have developed an augmented reality kiosk that will show you an animation of your whatever Lego contraption you wave in front of it. And of course it's better than an animation because it's an animation superimposed in the real world. Initially this is just going to sell a boat [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2009/10/07/lego-augmented-reality-kiosk-is-ar-at-its-best/</link>
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		<title>Dixons: &#8216;The last place you want to go&#8217;</title>
		<description><![CDATA[I was on the tube yesterday when I spotted this interesting ad for online retailer dixons.co.uk: Created by M&#38;C Saatchi the ad is a brave attempt to run the gauntlet of the 'refreshingly honest' approach to brand advertising. In one fell swoop Dixons have admitted that their staff are not the best trained, that their [...]]]></description>
		<link>http://tomhubbardgreen.co.uk/2009/09/22/dixons-the-last-place-you-want-to-go/</link>
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