Advertising wants you to lie to your girlfriend
The Argentinian beer manufacturer Andes has taken it upon itself to remedy a problem as old as alcohol itself. Both personal experience and lazy pop psychology tells us that men go out drinking less after they get a girlfriend because their better halves don't approve of their man's drunken excesses.
To bring this fledgling demographic of men back into the pub (and, more importantly, to get their brand talked about by potential customers) Andes have created a sound proof cubicle that can be filled with a variety of non-pub background sounds. This means you can call your (quite rightly) distrustful girlfriend and lie convincingly that you are in the office despite the fact that you're slurring all your words and may or may not have dropped a kebab down the front of your shirt.
Basically, it's not going to fool anyone but it is a cool brand awareness campaign.
The ad for it below is (apparently) in Spanish but you get the idea.
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About
Tom Hubbard-Green is the E-marketing Executive at Alzheimer's Society and a freelance technology journalist.
His articles have been published in a variety of magazines and industry publications including Figaro Digital, O2 Venue magazine and City magazine.
