‘Dixons: The last place you want to go’ parodied by Big Al’s Creative Emporium
Last month I wrote about Dixons' 'honest' tube ads that claimed that people went to department stores for advice and customer service but came to Dixons for a good price. I thought that the ads were probably too big a gamble for Dixons (Craig Inglis, head of brand communication at John Lewis, seemed as surprised as me that 'another business would try to make a virtue of the fact they didn't have anything like a comparable service') but I also thought that the campaign would get people talking about the brand.
Other advertising agencies certainly seem to have taken an interest in the series of ads with Soho-based outfit, Big Al's Creative Emporium, producing this delightful parody.
Dixon's tube ad parody by Big Al's Creative Emporium
It's unclear whether this was actually a campaign or just the design team horsing around in the office but either way, I like it.
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Tom Hubbard-Green is the E-marketing and Social Media Manager at Alzheimer's Society and a freelance technology journalist.
His articles have been published in a variety of magazines and industry publications including Figaro Digital, Org Zine, O2 Venue magazine and The City magazine.
The views expressed on this blog are his own. Obviously.
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March 9th, 2010
Hi Tom,
Just seen this. thanks for your kind words. stef (writer of said ad, and co-founder of said Emporium). Pop in for a cuppa whenever you’re passing
March 10th, 2010
I might take you up on that. Best of luck with future parodies good sir.