FOLLOW ME ON TWITTER
About
Tom Hubbard-Green is the E-marketing and Social Media Manager at Alzheimer's Society and a freelance technology journalist.
His articles have been published in a variety of magazines and industry publications including Figaro Digital, Org Zine, O2 Venue magazine and The City magazine.
The views expressed on this blog are his own. Obviously.
Twitter Stream
Categories
Blogroll
- Alzheimer's Society
- Find50-Marketing
- Great-ads
- Hubbs' Project 365
- Lifehacker
- The Black Sparrows band
- The Register
- Wired UK
- XKCD Comic
Archive
- May 2011
- February 2011
- November 2010
- September 2010
- June 2010
- February 2010
- January 2010
- October 2009
- September 2009
- August 2009
- July 2009
Lego augmented reality kiosk is AR at its best
Lego, and augmented reality company Metaio, have developed an augmented reality kiosk that will show you an animation of your whatever Lego contraption you wave in front of it. And of course it's better than an animation because it's an animation superimposed in the real world.
Initially this is just going to sell a boat load of Lego but the future applications of this are staggering as a promotional tool. What if Lego develop an app that allows you to overlay Lego sets and pieces over a base in your living room? You can glimpse your Lego creation before you even take the bricks out of the box.
Kids and adults will be enthralled by this kiosk and it is a perfect example of a company doing augmented reality right: the customers love it, the press love it and it'll awaken the imagination of a new generation of tech-savvy Lego block builders.
Related posts